You might think this is an obvious question or simply rudimentary to the concept of a brand and a business. But, right now with our economy not turning over just quite yet, it is an important concept to touch on again. The concept of emotion in a brand has long been active since advertisers have [...]
As the news of Steve Jobs passing takes the airways with force, I’m hearing the buzz that this could change the game for Apple. Steve Jobs has pioneered the technology industry with his innovation from day one and helped revive Apple to the company it is now. Now with Tim Cook taking control, some people [...]
